Blog Posts

Celebrate Small Business Saturday With Failure

Celebrate Small Business Saturday With Failure

It’s Small Business Saturday so three cheers for small business. But wait a minute—shouldn’t every Saturday be Small Business Saturday? This one day was created by a very big business as a way for them to somehow be seen as a champion of small business. Doesn’t it also send the message that the other 51 […]

November 30, 2013 | By | 1 Reply More
Google Local Carousel  The Missing Piece

Google Local Carousel The Missing Piece

Google made it official. The carousel of images in local search is here and it’s here to stay. So far, categories that display the carousel include entertainment venues, restaurants, lodging, function facilities, museums, and many others. Certain key phrases also trigger the carousel which could open the carousel door to companies that might not otherwise […]

June 20, 2013 | By | 1 Reply More
Riding Along on a Carousel   New Local Gamechanger

Riding Along on a Carousel New Local Gamechanger

Thanks to Greg Gifford over at Autorevo for an excellent review of Google’s new local business interface. Also thanks to Graham Nash and The Hollies for the lyrics playing in my head. It remains to be seen if this display will end up being the final product in Google local but I think the use […]

June 17, 2013 | By | 1 Reply More
Jack and Jill Can’t Wait Until…

Jack and Jill Can’t Wait Until…

The 4th of July gets better every year, doesn’t it? Backyard barbeques have become full blown celebrations featuring music or live entertainment, fun and games, and an endless parade of great food. An invite to one of these parties saves us the trouble of hosting one. The preparation alone can be daunting and a host […]

June 11, 2013 | By | 5 Replies More
Big Surprise  Google is Way Out of the Box

Big Surprise Google is Way Out of the Box

I finally received my invite for the new Google Maps. Since I’m a small business marketer my view of this product, or any product for that matter, is from the perspective of marketers and business owners. Your perspective or Google’s may be entirely different. My first instinct is to wonder how the product can benefit […]

May 29, 2013 | By | 7 Replies More
The Three Little Pigs Teach Local Online Marketing

The Three Little Pigs Teach Local Online Marketing

The story about the Three Little Pigs teaches lessons about life in general and believe it or not we can learn about e-marketing too. Neither the pigs nor the big bad wolf had internet access back in the 1800’s but that didn’t stop the third pig from using the Google of his day to gain […]

March 23, 2013 | By | 7 Replies More
Communities Are Universal

Communities Are Universal

I’ve always been fascinated by the character and sense of community in cities and towns. Growing up  in New England I’ve been fortunate to live in and visit places that have been around for 300 or more years. Whenever I visit other regions or countries I’m struck by the fact that, in most places, the […]

March 20, 2013 | By | 8 Replies More
Raise Your Game in Local Online Marketing

Raise Your Game in Local Online Marketing

The internet is a game changer. The only problem is that for the vast majority of local businesses it isn’t working. Game changers don’t come about every day. You never know when one is lurking though so local operators have to be alert and at the ready to change course or suffer the consequences. Most […]

February 26, 2013 | By | 7 Replies More
Duplication Marketing: Recreate Your Best Day

Duplication Marketing: Recreate Your Best Day

Somewhere in the land a small business person is trying to recreate his best day. That was the day he encountered his best customer. How did it come about and is there some magic elixir available to make it happen again and again? Consumers Rule Consumers been driving the bus it seems like forever. Sure, […]

February 4, 2013 | By | 3 Replies More
Your Local Company is an NFL Team

Your Local Company is an NFL Team

It’s football season! I’m an avid football fan and, after my family, in real life my focus is internet marketing for local business owners with an emphasis on visibility. Now that the National Football League (NFL) season has been underway for weeks I can’t help noticing the similarities between NFL standings and Google search results […]

October 11, 2012 | By | 2 Replies More